EARThPILOT
Brand Identity, Apparel Design, Photography, Web Design, Social Media
EARTHPILOT is a passion project of mine I first started working on in highschool. The brand was originally founded by my father in 1994 but ceased operating in early 2000. Inspired by graphic design classes I was enrolled in at school and my new found passion for street wear fashion I dove head first into reviving the brand with my own vision. Fully revived in 2017, my work for EP is heavily inspired by graffiti, street art, and the scenes of Philadelphia.
The scope of the EARTHPILOT brand encompases apparel design, brand design, social media content, long form video, photography, and web design.
Short form videos such as this one serve as quick attention grabbers to the brands audience on social media. While the merchandise is visible in the ad the focus is on the aesthetics of the video and establishing a visual language that the consumer will continue to recognize.
This video was hand animated drawing each line on top of the image frame by frame.
This long form video was shot documenting the process of creating a 1:1 handbag. This video was shot over a series of days along the process and then edited in a style that reflects the aesthetics of the brand. The purpose of long form videos such as this one are to allow consumers to interact with the brand in a different way without forcing any kind of purchase or paywall. This video provides a glance into the community behind the brand, making it more personal and realatable to prospective customers.
In 2025 social content is more valuable than ever. Apps like Instagram and TikTok are the easiest way for brands to build community with their consumers. These mediums are a necessity for any brand and EP is no exception.
