SOURTOE

This project was complete for Package Design Class. The concept is based around an unusual cocktail from Dawson City, Canada. The legend goes that two rum-runner brothers were bootlegging across Canada when one brother developed frostbite on his toe. In an act of desperation the other brother cut off his toe and preserved in a mason jar of bourbon. Modern day at the gold rush era inspired, Sourdough Saloon, you can order a shot with a genuine human toe in it. This version imagines the drink as a bourbon cola drink with a hard candy toe int he bottom as a nod to the tradition and legendary story with imagery inspired by Yukon Canada, bootlegging, the gold rush, and the gruesome toe drink.